The best crew in town was invisible on a phone.

Where they started

A 5.0 rating across 21 reviews. Crews, equipment, and a reputation that brought repeat work and referrals for years.

And almost nothing online. Someone who already knew the name could find them. Someone who didn't — a builder who needed a pad cut, a homeowner whose drain field just failed, a GC pricing erosion control on a bid — searched, found somebody else, and called them instead.

That's the whole problem in one sentence: they were losing jobs to contractors who were worse at the work but easier to find.

What I built

• Service pages for the work they actually do — erosion control, drainage, site prep — written in the language a GC uses when he searches, not marketing copy.
• Project pages with real jobs on them. A riprap channel under a bridge in Nashville. A driveway erosion fix in Hendersonville. Before and after, what the problem was, how it got solved.
• 28 photos and drone footage. In this trade the pictures close the job. A homeowner deciding between two bids picks the one whose work they can see.
• Local search content — "french drain cost in Tennessee," "standing water in the yard after rain," "yard flooding after rain." Real questions people type at 9pm after a storm, answered honestly, with the phone number right there.
• Coverage across six counties, so they show up in every town they'll drive to, not just the one they're headquartered in.
• Fast, no page builder, nothing to break. Static, hosted on a CDN, loads instantly on a phone with two bars at a job site.

What happened

Thirteen-plus leads in the first three months — three through the site's contact form, and the owner counts at least ten phone calls from people who found them online.

That split is the story. Contractors don't get hired through contact forms; they get hired because somebody found them and called. The site has click-to-call in the header, on every service page, and pinned to the bottom of the screen on a phone. Four of those turned into accepted estimates: two jobs finished, two more on the schedule.

These are one company's results over three months in one market, reported honestly. They're what happened — not a forecast of what your company would get. Trade, market, competition, season and how fast you answer the phone all move the number. Anyone who promises you a specific lead count before building anything is guessing, or lying.

And it ranks

Search "standing water in yard after rain Tennessee" and their article comes up second — above Today's Homeowner, Home Depot, and Lawn Love. National sites with budgets, outranked by one drainage contractor in Sumner County.

For "drainage erosion control contractor Hendersonville TN" the site sits on page one, ahead of established competitors working the same market.

That's not luck and it isn't paid. It's what happens when the pages answer the question somebody actually typed. (Checked September 2026 — search rankings move, and nobody controls that.)

See it yourself

It's live. Don't take my description of it — pull it up on your phone, the way their customers do. Look at how fast it loads, how easy the phone number is to hit, and how much of their actual work you can see.

dunnebackeconstructors.com →

Drainage, erosion control and site work — Hendersonville, Tennessee. Built start to finish by me.

Why this matters for your company

Nothing here is clever. There's no growth hack and no ad spend. It's a site that loads fast, says plainly what the company does and where, shows the work, and makes it easy to call.

Most excavation and site work companies don't have that. Not because they can't afford it — because the people selling websites don't know what a pad cut is, and the contractor doesn't have three weekends to explain it.

I already know what you do. That's the whole difference.