The best crew in town was invisible on a phone.

Where they started

Crews, equipment, and a reputation that brought repeat work and referrals for years.

And almost nothing online. Someone who already knew the name could find them. Someone who didn't — a builder who needed a pad cut, a homeowner whose drain field just failed, a GC pricing erosion control on a bid — searched, found somebody else, and called them instead.

That's the whole problem in one sentence: they were losing jobs to contractors who were worse at the work but easier to find.

What I built

• Service pages for the work they actually do — erosion control, drainage, site prep — written in the language a GC uses when he searches, not marketing copy.
• Project pages with real jobs on them. A riprap channel under a bridge in Nashville. A driveway erosion fix in Hendersonville. Before and after, what the problem was, how it got solved.
• Real job photos and drone footage. In this trade the pictures close the job. A homeowner deciding between two bids picks the one whose work they can see.
• Local search content — "french drain cost in Tennessee," "standing water in the yard after rain," "yard flooding after rain." Real questions people type at 9pm after a storm, answered honestly, with the phone number right there.
• Coverage across six counties, so they show up in every town they'll drive to, not just the one they're headquartered in.
• Fast, no page builder, nothing to break. Static, hosted on a CDN, loads instantly on a phone with two bars at a job site.

About the numbers

You won't find lead counts or ranking claims on this page. I'm only putting numbers here that I can hand you proof of, and right now the proof is the site itself.

From here on, every site I build gets lead tracking set up at launch, so the next case study will have real, dated numbers behind it. Until then, judge the work.

Full disclosure: I work in the field at Dunnebacke. I built this site for the company I work for, which is exactly how I know what the work looks like and what their customers search for.

See it yourself

It's live. Don't take my description of it — pull it up on your phone, the way their customers do. Look at how fast it loads, how easy the phone number is to hit, and how much of their actual work you can see.

dunnebackeconstructors.com →

Drainage, erosion control and site work — Hendersonville, Tennessee. Built start to finish by me.

Why this matters for your company

Nothing here is clever. There's no growth hack and no ad spend. It's a site that loads fast, says plainly what the company does and where, shows the work, and makes it easy to call.

Most trade contractors don't have that. Not because they can't afford it — because the people selling websites have never been on a job site, and the contractor doesn't have three weekends to explain the work.

I'm on a job site every day. That's the whole difference.