I build websites and lead systems for excavation, site prep, land clearing, and septic contractors. Built by someone who ran the equipment — not an agency that's never stood on a job site.
A builder needs a pad cut next month. A developer needs forty acres cleared. A homeowner's drain field just failed. Every one of them opens their phone and types the same kind of thing into Google.
What they find decides who gets called. Not who's cheapest, not who's best — who shows up and looks real. If you've got no site, or a page some guy built in 2019 that doesn't load on a phone, you never entered the conversation. The job went to a contractor who is very possibly worse at the work than you are.
This isn't a marketing problem. It's a $40,000 land clearing job that went down the road because a general contractor couldn't find you on a Tuesday afternoon.
I've narrowed this down on purpose. I'm not building sites for every trade in America — I'm building them for the one I actually know.
If you're in the "not a fit" column, no hard feelings — genuinely. Go read the free articles, they'll do more for you right now than anything I'd sell you. Come back when you've got a crew.
It's on the page because you shouldn't have to sit through a discovery call to find out if you can afford something. A build fee to make it, a flat monthly to run it. No percentage of your jobs, no per-lead billing, no surprise invoice.
For a solid regional operator getting online properly for the first time.
For contractors running crews who want the phone to ring on purpose.
For companies pushing into new markets or new service lines. Ad spend billed separately.
Terms, plainly: 50% deposit to start, 50% at launch. Twelve-month initial term on the monthly, then month-to-month with 30 days notice. I host the site — if you ever want to take it elsewhere, you can buy it out at 12× the monthly, no drama. Everything goes in writing before I touch a keyboard.
Don't take my word for it. Here's what leads cost in this industry right now, from published 2026 benchmarks:
At $497/month, four exclusive leads puts you at $124 a lead — right in line with paid. Except these are yours alone, they're attached to a brand you own, and the asset keeps working after you stop paying for ads.
Land clearing runs somewhere around $1,500 to $5,600 an acre. Site development on a single lot is routinely five figures. A septic install is a five-figure ticket in most of the country.
One job pays for the entire year. Everything after that is margin. If the site brings you a single forty-acre clearing job in twelve months, this was the best return on any line item in your budget — and it won't be one job.
Five years in dirt work and excavation. I've run a shovel, run a machine, managed a crew, and bid jobs that lost money before I figured out why. I write everything on this site — twenty-plus articles on bidding, job costing, change orders, and cash flow — and contractors read it because it's real.
The agency that's been cold-calling you can't do that. They'll ask what a "site prep" is on the kickoff call. They'll write service pages about "leveraging your digital footprint" and put a stock photo of a suburban kitchen on your homepage. You'll spend six months explaining your own business to someone billing you to learn it.
I already know what you do. That's the whole pitch. We can skip to the part where I build something that works.
Why a monthly fee? Can't I just buy the site?
Because a website isn't a thing, it's a service. It needs hosting, updates, security patches, form monitoring, content, and someone watching whether it's actually ranking. A site nobody maintains is worthless in eighteen months — you've probably seen a few. The monthly is what keeps it alive and producing. If you truly want to own it outright and walk, you can buy out at 12× the monthly at any point after the initial term.
Why not just pay you per lead, or a cut of the jobs?
I don't do it and you don't want me to. Per-lead pricing means I'm incentivized to send you volume instead of quality, and rev-share means I'd be asking you every month what closed and for how much — which is nobody's idea of a good relationship. A flat fee means I want the same thing you want: fewer, better jobs. You know your cost every month and I never have to ask about your books.
What does "one contractor per market" actually mean?
Once I build for an excavation company in a metro, I won't build for another one chasing the same work there. You're not competing against my other clients for the same searches. It also means markets close — if yours is taken when you reach out, I'll tell you straight rather than take your money.
How long does the build take?
Two to four weeks from deposit to launch, depending on tier and how fast you get me photos and job details. I'm not an agency with a six-month timeline and four rounds of stakeholder review.
I already have a website. It's just not doing anything.
That's most of the people who contact me. Usually the fastest path is a rebuild rather than patching something on a platform that's fighting you. Send me the URL in the form and I'll tell you honestly whether it's worth saving — including if the answer is "keep it, fix these three things yourself."
Do you work with contractors outside your area?
I work nationwide, and almost all of my clients are nowhere near me. Everything happens over the phone and email. Your customers are local; I don't need to be.
Tell me about your operation. If it's a fit and your market is available, I'll come back within one business day with a straight answer and a number. If it isn't a fit, I'll tell you that too and point you somewhere better.
No sales sequence, no drip campaign, no "strategy call" that's actually a pitch.
One reply from me, within one business day.